Mindful Marketer: ft. Sambazon Açaí, Miami Heat x Florida Blue, La Roche-Posay Partnerships, Meta Quest VR, & more!

Food & Beverages

One of the Biggest Açaí Suppliers Wants to be the In-N-Out Burger of the Brazilian Superfood

Sambazon, a top açaí supplier, is aiming to be the next In-N-Out Burger but in the world of health and wellness. They’re not just satisfied with being in health stores anymore; they want to be on everyone’s radar. With a focus on making healthy eating cool, Sambazon aims to put açaí bowls on the map as a staple in American diets, similar to how In-N-Out Burger became a fast-food icon.

“We want to bring bowl shops to your local city and neighborhoods to reinforce the brand story, as well as to our customers who might be purchasing the product in supermarkets who also want to enjoy it on premise,” said the co-founder and CEO of Sambazon, Ryan Black.

Tourism & Wellness

Wellness Tourism is Expected to Skyrocket by 2025

Wellness tourism is projected to experience remarkable growth by 2025, driven by the increase of interest in health-centric travel. The Global Wellness Institute reported that “wellness tourism” is expected to grow more than any other wellness sector, increasing by about 20.9% by 2025 to become a $1.1 billion slice of the economy. 

Luxury hotel brands like Hilton are running at the opportunity to significantly invest in wellness amenities and experiences to cater to the evolving preferences of travelers. With a focus on holistic well-being, Hilton and other hospitality leaders are strategically positioning themselves to capitalize on the expanding market for wellness tourism.

Children & Mindfulness

Miami HEAT x Florida Blue Mindfulness Sanctuary

The Miami HEAT, in partnership with Florida Blue and the Miami-Dade County Public Schools, unveiled the “Miami HEAT Mindfulness Sanctuary” at Miami Jackson Senior High School. This project aims to support students’ mental wellness by providing resources for mindfulness, meditation, and stress relief. The sanctuary features interactive installations and calming elements to foster a positive environment for students to manage stress and enhance their overall well-being.

“I don’t know what the future holds as far as being able to eradicate something or get rid of it,” said Heat Forward, Kevin Love. “It’s an ongoing evolution and ongoing work for me, but it’s been changing my relationship with my anxiety and my dark spells.”

Fitness & Skin Care

La Roche-Posay Announces Sponsorship of the Miami Open as First Ever Official Sunscreen to Raise Awareness of Sun Safe Practices

La Roche-Posay has revealed its sponsorship with the Miami Open, marking its role as the official sunscreen partner. The collaboration aims to promote awareness of sun-safe practices, emphasizing the importance of skincare and wellness. Through this partnership, La Roche-Posay intends to inform those who attend, on the significance of sun protection.

“At La Roche-Posay, we are passionate about bringing dermatological skincare to all with our mission to improve the quality of life of our patients,” said Guillaume Monsel, Vice President of Marketing at La Roche-Posay. 

VR & Wellness

Mind Body Code: The Future of Immersive Wellness at SXSW

The Meta Quest team showcased its latest fitness initiatives at SXSW 2024, highlighting the intersection of technology and wellness. Their presentation emphasized the use of virtual reality (VR) to enhance workout experiences, providing users with immersive and engaging fitness routines. Meta’s dedication to using VR for fitness reflects its commitment to introducing fresh and inventive methods for improving health and wellness.

“We’re starting to see people getting into fitness for the first time using XR,” she says. “They’re creating healthy habits, and multiplayer is bringing people together in an exciting new way,” said Les Mills Chief Digital Product Officer, Amber Taylor.

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