Food & Beverage

LEADING ALCOHOLIC BEVERAGE HEALTH & WELLNESS TRENDS IN THE US

We need to be better at taking care of each other
by Nielsen IQ

Nearly one third of US consumers are looking for healthier options when they shop for groceries—including alcoholic beverages. Better-for-you offerings are popping up across alcoholic beverage categories, from the lighter and generally healthier alternatives to traditional beer, including non-alcoholic beers and mocktails, to hop-water and hard seltzers.

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Media & Celebrities

PELOTON INSTRUCTOR ALLY LOVE RECENTLY JOINED NBC’S TODAY SHOW AS WELLNESS CONTRIBUTOR

by Today

Ally Love joined NBC’s, TODAY Show, as a wellness contributor, sharing her top health and fitness tips to help jumpstart viewer’s wellness journey’s. Tune in to listen to Ally Love’s latest tips on how to start the day on the right foot and boost your energy and mood for the rest of the day!

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DID YOU KNOW?

Source: McKinsey & Company

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Retailers & Trends

TARGET JOINS HALEON FOR SECOND ‘ALL FOR WELLNESS’ CAMPAIGN

by Chain Drug Review

Target has joined forces with Haleon for the second “All for Wellness” campaign, a collaborative effort to promote health and wellness by offering a diverse range of wellness-focused products and services, encouraging customers to prioritize self-care and overall well-being. Through this partnership, Target aims to provide its customers with a one-stop shop for all their wellness needs to support leading a healthy lifestyle.

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Media & Celebrities

EVERYTHING YOU NEED TO KNOW ABOUT THE NESS CARD

by The Nessie

The New Ness Card is doing the most, encouraging a healthy lifestyle by giving their consumers 5x points and $200 credit for any health and wellness purchases. You can also gain points every day for healthy activities if you connect Apple Health with the Ness Card app. Here is a list of some of the rewards and brands they work with.

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Welcome to the second edition of Mindful Marketers! We are a team of marketers with a purpose – entrepreneurs, visionaries, and executives – sharing curated, bite-size marketing & wellness news that we find interesting and helpful when strategizing for campaigns and ideas.

We’ll share this once or twice a month and hope you too find it valuable. Enjoy it, skim it, and if you have any important nuggets, ideas, or suggestions for future newsletters – let us know.

Ultimately, this is about making each other better.