Mindful Marketer: ft. Glossier, WNBA, Lipton Tea, Kroger, IKEA, Coca-Cola & more!

Beauty & Sports Glossier Renews and Expands Partnership With WNBA Glossier and the WNBA have extended their partnership for a 4th year. This collaboration isn’t just about beauty; it’s about empowering WNBA athletes to share their stories and inspire others. “Glossier celebrates beauty in real life and our partnership with the WNBA embodies that philosophy,”…

Mindful Marketer: ft. Ulta Beauty, The Louvre, Lululemon, FP Movement, Publix & more!

Marketing & Wellness (Unexpected) Brands Are Building Wellness Into Marketing Plans Brands like Ulta Beauty, Dove and Bumble are integrating wellness into their marketing strategies to enhance customer engagement and loyalty. Brands are adding self-care elements to their products and services to appeal to a wellness-conscious consumer base, recognizing the importance of mental and emotional well-being in today’s market. “Today,…

Mindful Marketer: ft. Sambazon Açaí, Miami Heat x Florida Blue, La Roche-Posay Partnerships, Meta Quest VR, & more!

Food & Beverages One of the Biggest Açaí Suppliers Wants to be the In-N-Out Burger of the Brazilian Superfood Sambazon, a top açaí supplier, is aiming to be the next In-N-Out Burger but in the world of health and wellness. They’re not just satisfied with being in health stores anymore; they want to be on…

Mindful Marketer: ft. 2024 Trends, Walmart, Future Beauty Labs, Meta, & more ?

INS:Mindful MarketersBrands That InspireYour Consumer’s WellbeingBuilding CommunityIncorporating Wellness in Your Strategy OUTS:ProcrastinatingInauthentic PartnershipsBurning Ourselves OutNeglecting Consumer-CareInsincere Content Wellness & Trends From AI to Gen Z: Wellness and Fitness Trends for 2024 The increase of wellness trends has been consistent year after year, and there are no indications of this momentum slowing down. Polar has predicted…

Mindful Marketer & MBS 2023 Wrapped

– – Before jumping into our usual programming, we wanted to thank you for sticking around, and hopefully, finding inspiration like we do in discovering how brands are integrating wellness into their marketing strategies. If you missed any, visit our archive link at the bottom of this post, where you can find insights from Unilever, Target, Spotify,…