Mindful Marketer: ft. Becky G & Vita Coco, Run Clubs, Healthy Sodas, & more!
Food & Beverage
VITA COCO ANNOUNCES THEIR PARTNERSHIP WITH GLOBAL SUPERSTAR BECKY G
by Vita Coco Company
Becky G recently shared how self-love changed her life. As an advocate for all things wellness and self-care, she has partnered with Vita Coco for their range of coconut-based products, which are known for their hydrating and nourishing properties. Vita Coco has joined Becky G on her “Mi Casa, Tu Casa” tour and is activating on-site to uplift Latino communities.
Some of their products include the leading coconut water, a clean energy drink, sustainable enhanced water, and protein-infused water. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.
Wellness & Community
THE RISE OF RUN CLUBS
by New York Times
Running is bringing people together from all over the world. It was once a ‘solo’ sport, but with run clubs on the rise, they’re proving to us how cool and fun it can really be. Many run clubs started during the pandemic as people searched for opportunities to exercise and safely spend time with others outdoors. These clubs not only provide a healthy habit, but they also help build a strong-sense of community in cities that can feel alienating.
After the run, attendees meet up and hangout at local healthy restaurants where they can chat, laugh, network, and more! (or even meet your new best friend!) As Erin Shields from the Venice Run Club puts it: “The run club gives you a support system just like religion.”
Travel & Trends
THE RISE OF WELLNESS TRAVEL, FROM REWILDING TO YOGA AND PILGRIMAGES
by National Geographic
This article dives into the rising trend of wellness travel, specifically focusing on rewilding experiences and transformative yoga pilgrimages. It explores how these travel experiences offer individuals the chance to reconnect with nature, rejuvenate their minds and bodies, and find a sense of inner peace. By incorporating elements of adventure, mindfulness, and exploration, wellness travel provides a unique opportunity for personal growth and holistic well-being.
Wellness & Real-Estate
KEY BISCAYNE-BASED DEVELOPERS BREAK GROUND ON UNIQUE SWEETWATER HOTEL
by Islander News
This article highlights the unique “Wellness Lifestyle” hotel project, EVEN Hotels in Sweetwater, by Key Biscayne-based developers, Ruben Briceno and Luis Prado. The hotel (a brand of Intercontinental Hotel Group) will incorporate wellness elements into the design and amenities, potentially offering guests a rejuvenating and health-focused experience during their stay.
Food & Beverage
CARBONATED SODA MARKET GOES WITH ITS GUT IN RESPONDING TO CONSUMER DEMANDS
by Food Navigator
What consumers want, consumers get. This article discusses the carbonated soda market’s response to changing consumer demands. It highlights how brands are adapting by introducing healthier options, such as reduced-sugar and functional beverages that cater to consumers seeking alternatives to traditional soda.
This shift reflects a growing consumer focus on gut health and wellness, prompting the industry to innovate and meet these evolving preferences. If you’re looking for a healthier soda option, Olipop and Poppi, are pre-biotic sodas that are taking over the market!