Beauty & Sports Glossier Renews and Expands Partnership With WNBA Glossier and the WNBA have extended their partnership for a 4th year. This collaboration isn’t just about beauty; it’s about empowering WNBA athletes to share their stories and inspire others. “Glossier celebrates beauty in real life and our partnership with the WNBA embodies that philosophy,”…

Marketing & Wellness (Unexpected) Brands Are Building Wellness Into Marketing Plans Brands like Ulta Beauty, Dove and Bumble are integrating wellness into their marketing strategies to enhance customer engagement and loyalty. Brands are adding self-care elements to their products and services to appeal to a wellness-conscious consumer base, recognizing the importance of mental and emotional well-being in today’s market. “Today,…

Brands & Community Gen Z Broke The Marketing Funnel Many Gen Z customers expect more than just a product from brands; they seek a sense of belonging and community. According to Archrival, 54% of Gen Zs prefer brands that make them feel like they’re part of a community. Essentially, brands considered “cool” are those that…

Food & Beverages One of the Biggest Açaí Suppliers Wants to be the In-N-Out Burger of the Brazilian Superfood Sambazon, a top açaí supplier, is aiming to be the next In-N-Out Burger but in the world of health and wellness. They’re not just satisfied with being in health stores anymore; they want to be on…

INS:Mindful MarketersBrands That InspireYour Consumer’s WellbeingBuilding CommunityIncorporating Wellness in Your Strategy OUTS:ProcrastinatingInauthentic PartnershipsBurning Ourselves OutNeglecting Consumer-CareInsincere Content Wellness & Trends From AI to Gen Z: Wellness and Fitness Trends for 2024 The increase of wellness trends has been consistent year after year, and there are no indications of this momentum slowing down. Polar has predicted…

– – Before jumping into our usual programming, we wanted to thank you for sticking around, and hopefully, finding inspiration like we do in discovering how brands are integrating wellness into their marketing strategies. If you missed any, visit our archive link at the bottom of this post, where you can find insights from Unilever, Target, Spotify,…

Lifestyle & Fitness Michelob Ultra Took Its Workout Show on the Road Michelob Ultra’s “Movement Live” made a comeback this summer with a unique multi-city workout tour, in collaboration with Live Nation and Rumble Boxing. The tour featured a series of fitness events and concerts across several cities, combining music and exercise experiences to engage…

Food & Beverage CONSUMERS ARE FOCUSING MORE ON HEALTH, AND HERSHEY IS HERE FOR IT by The Hershey Company As we’ve been seeing a lot more of recently, consumers are increasingly prioritizing health, and The Hershey Company is adapting to meet their needs by expanding their better-for-you portfolio. They are committed to offering a wide range of…

Food & Beverage VITA COCO ANNOUNCES THEIR PARTNERSHIP WITH GLOBAL SUPERSTAR BECKY G by Vita Coco Company Becky G recently shared how self-love changed her life. As an advocate for all things wellness and self-care, she has partnered with Vita Coco for their range of coconut-based products, which are known for their hydrating and nourishing properties. Vita…

Health & Business WHOLE FOODS MARKET CO-FOUNDER, JOHN MACKEY, LAUNCHES HEALTH & WELLNESS COMPANY LOVE.LIFE by Entrepreneur Love.Life is an integrated health and wellness company, which aims to transform the health care industry and the way Americans relate the doctors, just like Whole Foods transformed the grocery industry and the way we relate to food. The…