Mindful Marketer: ft. news from Spotify, Whole Foods, Murad, SweetLeaf, and more!
Health & Business
WHOLE FOODS MARKET CO-FOUNDER, JOHN MACKEY, LAUNCHES HEALTH & WELLNESS COMPANY LOVE.LIFE
Love.Life is an integrated health and wellness company, which aims to transform the health care industry and the way Americans relate the doctors, just like Whole Foods transformed the grocery industry and the way we relate to food. The company has health-forward restaurants in Culver City and Miami that feature fresh, seasonal and flavorful whole foods; a virtual integrated health optimization program, and is planning to open brick and mortar wellness clubs in El Segundo and Culver City in 2024. Read the full article and John Mackey’s interview on Entrepreneur Magazine
Beauty & Holistic Health
WITH 4 NEW BRAND PARTNERS, MURAD IS POSITIONING ITSELF AS A WELLNESS BRAND
Prestige skin-care brand Murad has implemented a partnerships strategy to promote its wellness-focused brand image and increase brand awareness. The recent partnership with Remedy Place, a social wellness club, involved a curated four-part experience aligning with Murad’s wellness pillars. By collaborating with various brands and emphasizing the connection between skin care and overall wellness, Murad aims to differentiate itself and resonate with consumers seeking holistic health approaches.
Podcasts & Mindfulness
SPOTIFY AND MEDITATION APP CALM JOIN FORCES TO PROVIDE FREE RELAXATION AND SLEEP CONTENT ON THE MUSIC-FOCUSED STREAMING SERVICE
As wellness content continues to gain popularity among general consumers, these two platforms announce a partnership “to make some of (Calm’s) best content conveniently available in the Spotify podcast catalog.” A total of 11 features by Calm will be available on the streaming platform, including Calm for Beginners, Calm for Meditation, Calm for Sleep (hosted by familiar voices such as Harry Styles), Calm for Kids, and Camila Cabello’s mindfulness show. Read the full article on Mashable
Health & Partnerships
SWEATLEAF ONCE AGAIN TEAMS UP WITH BAM AND KROGER HEALTH TO DRIVE EVERY DAY HEALTH
by Yahoo Finance!
Wisdom Natural Brands, the makers of SweetLeaf stevia sweeteners, have announced their continued partnership with BAM event marketing for the 2023 Kroger Health Racing program. BAM has created a NASCAR-themed mobile marketing tour that connects SweetLeaf with the health-related program, promoting healthy lifestyles. SweetLeaf will participate in Kroger Health pop-up events in 12 NASCAR race markets, sharing tips for reducing sugar naturally with NASCAR fans.
Hospitality & Trends
TRENDS IN HOSPITALITY – WELLNESS AND WELLBEING FOR A THRIVING LIFE
by Hospitality Net
The past few years of uncertainty and instability have led to increased stress levels among employees, which has contributed to the growth of the health and wellness tourism market. The Global Wellness Institute predicts that wellness tourism expenditures will reach $1.3 trillion by 2025, with wellness packages expected to reach $29.3 billion this year. The COVID-19 pandemic has highlighted the importance of physical and mental health, leading to a growing interest in wellness while traveling.